Where Our Purpose
Aligns With Yours
Why we do
what we do
Like you, we too have noticed the many problems arising in modern society caused by those who value profit at any cost.
This has led to a global polycrisis; from rising economic inequality and political polarisation to ecological disasters. Businesses that create a better world has become imperative.
We champion these businesses, with ‘for-good’ at their core, putting purpose over profit to create a positive impact — stitching society together and improving lives and well-being in the process.
OUR EXPERIENCE & EXAMPLES OF INTEREST:
FOOD & HOSPITALITY
Farm-to-Table Restaurants
Zero-Waste Cafes
Food Rescue Services
TRAVEL & TOURISM
Eco-Tourism Ventures
Community-Based Tourism
FASHION
Ethical Fashion Brands
Upcycled Fashion
Ethical Jewellery
BEAUTY & WELL-BEING
Organic Skincare Products
Inclusive Beauty Brands
Ethical Beauty Products
PROPERTY
Sustainable Housing
Affordable Housing
SAAS TECH
Inclusive Fintech
For any of the above industries
LUXURY
Sustainable Luxury Goods
For any of the above industries
The Torch-Bearers
And from this reality, obsessive visionaries emerge. The inquisitive 'what-if'-ers, with big, imaginative ideas, become instigators of change.
We help spark igniters
illuminate at scale
We champion…
…the starry-eyed leaders,
The legacy leavers
The daring-caring,
dot-connectors.
The go-getters,
The do-betters.
The pioneers
with purpose.
Who ignite a spark
& make their mark.
Unconventional thinkers need Unconventional branding
Behaviour changing branding
We approach branding uniquely, drawing inspiration from the affect heuristic, established in behavioural science.
We influence the fleeting window of impulse and use our deep understanding of what inspires people to buy, to shift a consumer from inaction to action. Our behaviour-changing branding aims to help purpose-driven startups become a catalyst for transformative mass-level impact.
Our “Thinking Heart. Feeling Mind.” Philosophy
To bring that to fruition, we have developed our signature approach… our “Thinking Heart. Feeling Mind.” philosophy.
We believe that brand strategy and brand design have a symbiotic connection, informing one another. And the best brands are built through a carefully woven relationship between the two.